Inside/Out at Venture

Socrative Will Astound You
Room: 424939

Agenda
Intro - 5
Ibby's Heart - 15
Practice - 20
Mastery Check - 10
Feedback & Questions - 10

Ibby's Heart

Do You Trust Mr. Cooper?


#1-5

4. Visitors may not realize this is the nerve center of Nationstar, one of the country’s biggest nonbank mortgage servicers. And odds are that even if they do, their feelings about an institution like Nationstar — vaguely bankish, closely associated with the mortgage crisis that shattered the economy — won’t be positive.

5. But will they like Mr. Cooper?

6. Not Mr. Cooper, as in, “Hangin’ with …” or the guy in “High Noon.”

7. It’s “Mr. Cooper,” as in Nationstar’s exhaustively researched, head-turning-by-design new identity.

8. Executives at Nationstar have spent more than a year and roughly $5 million on the branding overhaul in hopes that consumers will see the new name as an extension of the company’s new ethos: Personable, customer-focused and easily navigable online.

Mastery Check
Section 2, Paragraph 3

The rebranding comes as the company, which grew into a niche borne of the massive rise in distressed mortgages, adapts to a shifting industry.